Official Communications — Paid for by U.S. Taxpayers
SAFE AMERICA MEDIA EST. 11 DAYS AGO

Safe America Media

Taxpayer Dollars Spent Since Contract Award
$220,000,000.00
Proudly Funded By American Taxpayers

Keeping America Safe,
One $220 Million Ad Buy
at a Time

We don't catch criminals. We make content about it. And we do it with your money, through a no-bid contract, awarded to a company that existed for eleven days.

$220M
Total Contract Value
11
Days Old When Awarded
$0
Spent on Actual Enforcement
$226K
Paid for Production
Contract Awarded to Firm Founded 11 Days Prior
No Competitive Bidding Process
Subcontractor Ties to Noem's Former Spokesperson
$143M to Safe America Media LLC
$77M to "People Who Think" LLC
$226,137 Paid for Actual Production
Questioned by Both Democrats AND Republicans
Emergency Declared to Skip Bidding
Award-Winning Creative

Our Most Celebrated Work

Three campaigns that redefined what's possible when you skip the bidding process and have unlimited taxpayer funds.

A Message From Your Government
One Woman.
One Message.
$220,000,000.
Break Our Laws. We'll Run An Ad About It.
Safe America Media LLC · Incorporated 11 Days Before This Contract
0:32 / 0:32 The Brand Spot
Award Winner
The Brand Spot — "One Message" Cinematic. Powerful. Expensive. Just don't ask where the rest of the money went.
🏆 Cannes Lions: Most Taxpayer-Funded 🥇 Adweek: Best No-Bid Campaign
Total DHS Contract Value
$220,000,000
Paid for Actual Production
$226,137.17
Remaining / Unaccounted
$219,773,862.83
5 film shoots · 45 video ads · 6 radio spots
View on USASpending.gov ↗
0:45 / 0:45 The Math
Award Winner
The Math — "What $220M Buys" A sober accounting of production costs vs. total contract. The numbers speak for themselves.
📊 Most Educational 💀 Best Use of Subtraction
⚠ National Emergency ⚠
D.H.S.
The Crisis That Required Emergency Action
"Insufficient
Name Recognition"
Solution: Skip competitive bidding. Award $143M to a
company incorporated last Tuesday. Problem solved.
Legally. Allegedly. Competitively. Apparently.
1:00 / 1:00 The Emergency
Award Winner
The Emergency — "Urgency" A stirring declaration of the crisis that made open bidding impossible. You'll understand once you've seen the other ads.
🚨 Most Urgent Procurement ⚡ Best Use of Emergency Powers
Transparent Stewardship

Where Your Money Went

A full accounting of the $220,000,000 investment, presented with the same transparency as the original contracting process.

Brand Strategy & Creative Vision $40,000,000
Cinematic Production (Mount Rushmore) $35,000,000
Media Placement & Airtime $28,000,000
Talent, Wardrobe & Chaps $22,000,000
Administrative & Overhead (est.) $94,773,862
Verified Production (Strategy Group) $226,137
Actual Immigration Enforcement $0

Federal spending records publicly available on USASpending.gov ↗. The Strategy Group confirmed it received $226,137.17 total for 5 film shoots, 45 video ads, and 6 radio spots. The remaining $219,773,862.83 allocation was not publicly itemized. Per congressional testimony, the procurement invoked "urgency" to bypass competitive bidding. One of the two contract recipients was incorporated days before the award.

What $220M Could Have Funded Instead

New ICE Officers (est. $80K/yr salary) 2,750
Border Patrol Vehicles 5,500+
Miles of Additional Fencing ~110 mi
Actual TV Ads (avg. $500K/spot) 440

Key Figures

Company Age at Award
7–11 days old
Prior Federal Contracts
None
Competitors Allowed to Bid
0 (Emergency)
Senate Republicans Critical
Yes (Sen. Kennedy, R-LA)
President Approved Ahead of Time
Disputed by Trump
Public Reaction

What America Is Saying

I used to worry about border security. Now I mostly worry about where $219 million went.
A Concerned Taxpayer, Ohio
The president approved ahead of time you spending $220 million running TV ads across the country in which you are featured prominently?
Sen. John Kennedy (R-LA) · Senate Judiciary Committee, March 2026
That $143 million of taxpayer money just happened to go to this one company that doesn't have a headquarters, doesn't have a website, has never done work for the federal government before.
Rep. Joe Neguse (D-CO) · House Oversight Committee, March 2026
10 out of 10 production value. I watched it for free on YouTube so I feel like I got a great deal on my portion of the $220 million.
A YouTube Viewer, Somewhere in America
It troubles me that a fifth to a quarter-billion dollars of taxpayer money, when we're scratching for every penny… I just can't agree with.
Sen. John Kennedy (R-LA) · Continuing to Have Concerns
I've been in branding for 20 years. I've never seen a company win a $143 million government contract eleven days after incorporation. That's a new record.
An Advertising Executive Who Competed Fairly For Jobs
Transparency

Read the Actual Records

This is satire. The facts below are not.

USASpending.gov
Safe America Media — Contract Records
Official federal spending data ↗
ProPublica
Firm Tied to Noem Secretly Got $220M DHS Contracts
Investigative report ↗
NBC News
Noem Handpicked Contractors for $100M ICE Campaign
Investigation ↗
The Hill
Noem Faces Heat from Republican Sen. Kennedy
News coverage ↗